Catalonia and NECSTouR are facilitating a day of reflection aiming to inspire, share and learn how tourism destinations and businesses are working towards a “value driven” tourism model which contributes to the wellbeing of the community (society, environment and business), while also contributing to the European Commission's recently released Tourism Transition Pathways.
The 23rd of September 2022 from 09h00 to 17h00.
At the Pedrera-Casa Milà (Barcelona)
9:00 – 9:30 Welcome and Registration (in person and streaming)
Event Master of Ceremony: Mrs. Ivana Miño, Journalist
Moderator: Mr. Ulf Sonntag, Managing Director at Institute for Tourism Research in Northern Europe
9:30 – 10:00 Institutional welcome
10:00 – 10:30 Inspirational speech: The values behind regenerative tourism
10:30 – 10:45 Regenerative tourism in Catalonia
10:45 – 11:10 Coffee Break
11:10 – 12:20 Panel discussion 1:
The wellbeing of the host community, the new mission of the tourism strategies
Teaser by Mrs. Blanca Cros Head of European Projects, Catalan Tourist Board
Cases
Reflections
12:20– 13:45 Panel discussion 2:
Transforming the governance for regenerative tourism destinations and business
Teaser by Mr. Damià Serrano, Director of Marketing and Research, Catalan Tourist Board
Cases
Reflections
13:45 – 14:45 Lunch
14:45 – 14:50Inspirational Experience
“Torres & Earth: our commitment to tackle climate change”
14:50 – 16:15 Panel discussion 3:
Developing a honest marketing: when business and values are compatible
Keynote speech: “European vision, trends and practices on sustainable tourism marketing”
Teaser by Mrs Silvia Perera, Director of Alliances&Commercial Relations at Catalan Tourist Board
Cases
Reflections
16:15 – 16:35 Take aways
16:35 – 17:00 Call for Commitment and closing remarks
Visual Recording Presentation
Call for commitment and closing remarks
Catalonia has been co-leading, in the framework of NECSTouR, the initiative Better Places to Live Better Places to Visit.
This initiative was born in 2018 due to the willingness of NECSTouR members to respond to the residents’ concerns about the uses of territorial assets (cultural and environmental) for tourism activity.
Since then, the wellbeing of the local community, as well as the climate emergency and business innovation has been driving the transformation of NECSTouR members’ tourism strategies. This is also reflected in their governance models and marketing focus, moving from a sustainable tourism approach to a regenerative, value-driven model.
Considering this important moment of reflection and transformation that tourism managing authorities and DMOs are having, Catalonia and NECSTouR would like to facilitate a day of reflection aiming to inspire, share and learn how tourism destinations and businesses are working towards a “value driven” tourism model which contributes to the wellbeing of the community (society, environment and business), while also contributing to the implementation of the European Commission's recently released Tourism Transition Pathways.
The event will include examples from experienced destinations who are paving the way through their good practices, committed businesses who acknowledge that a value driven business is also economically viable, and EU and international experts from organisations such as European Commission, European Tourism Association (ETOA), European Travel Commission (ETC), Europa Nostra and Travel Foundation.
The event will be a space for participants to learn and be inspired about a transformative tourism model based on a value driven approach, while contributing to the European Commission's Tourism Transition Pathways.
Event's sustainability
To create the “Regenerative Tourism” event, the Catalan Tourist Board embraced the values of sustainability as a common force to plan the event.
The event takes into account two key points: social and environmental sustainability. Regarding social sustainability, the team included gender as a key consideration to create the conference panels. In addition, we looked for caterings that are in line with social inclusion. Finally, the team included local activities to promote local business and culture (a workshop to create “espadrille” and a special visit to “La Pedrera” at night.
As one of the biggest sustainability challenges is climate change, the Catalan Tourist Board has been working to create an event with a low carbon footprint. To do so, the event' team has taken into account the catering options by asking for vegetarian and locally produced options, has planned the event to reduce plastic consumption, and opted for optimizing transport during the event. Nevertheless, since the majority of carbon emissions come from flying, and there are also other event-related emissions that can't be reduced, the Catalan Tourist Board will measure the carbon footprint of the event and offset the emissions through the Voluntary Agreement Program promoted by the Catalan Office for Climate Change.
At the Catalan Tourist Board we always like to learn, so we expect participants to embrace the regenerative and sustainability values and tell us what they believe could be done in a more sustainable way. We believe in creating a tourism sector that learns along the way on how to better contribute to a sustainable future.
In collaboration with
For any enquiry or further information, contact us:
Sandra de Puig, Catalan Tourism Board
European Projects and International Relations Unit
Mobile : +32 471 27 17 16
http://act.gencat.cat l www.catalunya.com
Laura Guerrero, Catalan Tourism Board
European Projects
Tel: + 34 934 849 869
http://act.gencat.cat l www.catalunya.com
Oyana Marius
NECSTouR Permanent Secretariat
Mobile : +32 (0) 47 29 36 222
oyana.marius@necstour.eu | www.necstour.eu
This content is dedicated only to NECSTouR Members. If your organisation is a member of NECSTouR, please log in with your member account to have full access.
https://necstour.eu/events/necstour-extraordinary-agm-2022
The airport is located 16 kilometres south of the city and is also known as Barcelona Josep Tarradellas Barcelona-El Prat, the town where it is located. Connections between Barcelona and the airport and back:
Aerobús (A1 and A2)
Daily service between Plaça de Catalunya and Barcelona Airport.
Frequency: every 10 minutes.
Approximate journey time: 35 minutes. For further information about the Barcelona Aerobús :Tel. 902 100 104.
Train (RENFE)
Daily connections with Barcelona Airport from the Renfe (Spanish Rail) stations at Sants.
Frequency: every 30 minutes.
Journey time: 18 minutes (from Sants).
Metro (TMB)
L9 sud metro line connects the city and Barcelona airport (T1 and T2) daily.
Frequency: every 7 minutes.
Approximate journey time: 32 minutes (from Zona Universitària).
Bus (TMB)
The 46 bus runs from Pl. d'Espanya to Barcelona Airport (T1 and T2) daily.
Frequency: every 25 minutes.
By car
Barcelona is well connected and has a large amount of car parks. The motorway and road network will take you anywhere in the city by car although it's worth bearing in mind that traffic can be heavy at the main entry points of Barcelona during rush hour.
Barcelona has direct railway links with a number of important cities, including Paris, Zurich and Milan, and the high-speed train runs to Madrid, southern and eastern Spain. The city's major railway stations and metropolitan rail network ensure you can travel to Barcelona and anywhere by train without any difficulties.
Estació de Barcelona Sants
Barcelona Sants Station
Pl. Paisos catalans s/n 08014 Barcelona
Time: 4.30am to 12.30am.
Metro: L5 and L3. Bus: 27, 32, 78, 109, 115, H10 and V17.
Estació de França
França Station
Av. Marquès de l'Argentera, s/n 08003 Barcelona
Time: 4.45am to 12am.
Metro: L4. Bus: 14, 17, 39, 45, 51, 59, 64, D20 and H16.
La Pedrera – Casa Milà
Website: www.lapedrera.com
How to Get There
Address
Paseo de Gracia, 92
08008 Barcelona
HCC Hotels
10% discount for online booking
10% additional discount using NECSTOUR code
Suggested hotels closed to the venue
hcc regente
https://www.hcchotels.com/en/regente/
hcc st. moritz
https://www.hcchotels.com/en/st-moritz/
hcc taber
https://www.hcchotels.com/en/taber
Catalonia Hotels & Resorts
10% additional discount using NECSTOUR code
Suggested hotels closed to the venue
Eixample 1864
https://www.cataloniahotels.com/en/hotel/catalonia-eixample
Gracia
https://www.cataloniahotels.com/en/hotel/catalonia-gracia
Diagonal Centro
https://www.cataloniahotels.com/en/hotel/catalonia-diagonal-centro
Derby Hotels
10% additional discount using NECSTOUR code
(Note that Password:ECMU0101 will be required)
https://official.derbyhotels.com/
Suggested hotels closed to the venue
Balmes Residence
https://www.derbyhotels.com/en/hotels/balmes-residence-2/
Hotel Balmes
https://www.derbyhotels.com/en/hotels/balmes-hotel/
Claris Hotel & Spa
https://www.derbyhotels.com/hoteles/claris-barcelona-hotel-and-spa/
